Friday, July 2nd, 2010
Online Casinos Continue to Struggle with Social Media Campaigns
For a while, it was believed that social networking would completely change the online gambling industry. Many operators launched their own social media applications, equipping their sites with Facebook-like features, but the programs went unnoticed and unused. Officials in the industry speculated as to why this would be the case, and they have only now come to a conclusion.
A recent report has revealed the online gambling simply isn’t a social activity. It is the complete opposite of land-based gambling, which is often experienced with one’s friends. Online, however, players are less likely to share their experiences because the subject of online casinos still continues to be taboo. Unfortunately, all of the rumours about the industry have the public convinced that online gambling has no positive aspect – and, as a result, players are made to feel ashamed.
Others believe that players simply do not want to share how much money they’ve won or lost with their friends. Players have also avoided using social media platforms offered by online casinos as they do not want their online acquaintances knowing how much time they spend at an online casino.
While making online gambling a social activity will be a tough feat, there are some ways that the industry can change it. Dialogue about the benefits of online gambling is encouraged, so naysayers can see that the availability of online casinos does not cause gambling addiction. Only then, will players not feel shame – and only then, will social networks at online casinos work.
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